Enhancing your brand image by strategically coordinating innovative promotional and marketing systems that focus on analytics to continuously improve your benchmarks and return on investment.
Opportunity: Hollywood Studio Audience VISA Debit Card
-
Imagine showing my employee a mouthwatering meal and giving her a coupon to purchase food at your restaurant. At the same time I give her an extra $100 cash to show my appreciation for helping me on her day off. After working all day she is hungry. Where do you think my employee will go for her next meal?
- The Opportunity:
- Every year more than 200,000 people or seat-fillers are paid to be a part of the audience of television shows such as Gladiator.
This audience is now being paid via a VISA Debit card valued between $20 and $120 that must be used for purchases (rather than being withdrawn from an ATM).
- The face of the VISA card and both sides of the packaging sleeve are available for your brand and sales promotion.
- Significance:
My Ultimate Prize Incentive Debit Card Campaign

We design and implement a customized sales promotion system using electronic coupon and rebate delivery that allows you to directly measure your return on investment. The My Ultimate Prize Incentive Debit Card campaign delivers demographically dependent incentives and tracks promotion as well as post-promotion return on investment.
We achieve three basic promotional objectives: