My Ultimate Prize Incentive Debit Card Campaign

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  We design and implement a customized sales promotion system using electronic coupon and rebate delivery that allows you to directly measure your return on investment. The My Ultimate Prize Incentive Debit Card campaign delivers demographically dependent incentives and tracks promotion as well as post-promotion return on investment.

We achieve three basic promotional objectives:

1. Informing: your target audiences is informed about your product or service by using various means such as advertising on the MyUltimatePrize.com Incentive website or during a stadium event promotion.
2. Persuading: we tie a valued benefit to the use of the Incentive Debit card.
3. Reminding: since the Incentive Debit card holds some intrinsic value the target audience tends to keep it in their wallets. Each time they go into their wallet they are reminded of your promotion tied to the Incentive Debit card.

Scenario: In Stadium Promotion at World-Class Sporting Event:

For example, you purchase a booth at a sporting event with 60,000 fans in order to increase brand awareness and increase sales of your money transfer service. Your retain My Ultimate Prize (YOUR INVESTMENT) to provide a booth and implement the following:

• (INFORM - IMPRESSIONS)We issue a "Playing Card" to every ticket holder along with information about your service.
• (PERSUADE - ACTIVATION)Each ticket holder must visit your booth in order to receive a validation code.
• (REMIND -IMPRESSIONS)Once the "Playing Card" has been validated, the ticket holder must visit MyUltimatePrize.Com before a specific date in order to register for a chance to win various prizes awarded randomly and where they receive additional information about your service.
• (INFORM - IMPRESSIONS)During the event, public address announcements, performance introductions, point-of-sale assets at concession stands and Jumbo-Tron display advertisements encourage use of the "Playing Card" in order to win prizes and receive a 20% rebate on their first money transfer.
• (INFORM - ACTIVATION)The ticket holder must register for the Incentive Debit card at MyUltimatePrize.Com or pick up a card at the My Ultimate Prize Booth in order to receive the promotional discount.
• (ENGAGE)The cardholder may load cash they wish to transfer onto their debit card at the booth or online.
• (RETURN ON INVESTMENT)The cardholder uses the debit card to make a regular purchase at your money transfer site and receives the 20% rebate on their debit card within 7 days. You provide the funds for the rebate.
• (EFFICIENT)The cardholder is available for future promotional campaigns with My Ultimate Prize without incurring a large implementation cost.